About Us

Ipera was founded in 2008 by Jane Walton and Stuart Catchpole with the goal of helping businesses to generate profitable growth by using insight to unlock untapped consumer or customer demand..

Until then we had spent spent over 20 years in your shoes, so we work seamlessly with your team, or at arms length, to deliver tangible progress, quickly. We have worked in every type of marketing and sales role, as well as R&D and operations teams. So we have the breadth and depth of experience both to understand clients’ businesses and deliver tangible results, quickly.

+44 (0)78844 113539

I have an enduring fascination with consumers – what they do, why they do it, and how we can persuade them to change their behaviour – and I’ve applied this to uncovering opportunities to grow existing brands, launch new brands and enter new categories.

I have worked across a wide range of products (food, snacks, personal care, durables, beverages, oral hygiene, alcoholic drinks and household care) and have extensive international experience, having worked in every continent except Antarctica!

Before co-founding Ipera, I spent my career in insight and innovation roles where I was able to indulge my natural curiosity (some might say nosiness) about people.

My highlights

  • Learning our new food innovation had achieved great BASES results and was progressing to launch.
  • Facilitating a workshop to build a proposition for a new durable technology, and having the technical team stress the importance of a strong consumer insight.


I get a real kick out of delivering business results that were not thought possible. I combine my commercial instinct with innate curiosity to find solutions that deliver tangible commercial results for clients.

I have worked on dozens of categories in dozens of countries delivering solutions to consumer, product, commercial and cross functional challenges.

Before co-founding Ipera, I had worked in almost every type of marketing and sales role leading brand and customer marketing, sales and innovation teams as well as R&D, customer service and procurement.

My highlights

  • Watching consumers buy a new brand for which I had led identification of the opportunity through product and marketing development to managing in market performance.
  • Unlocking a Logistics solution to release cash and emissions to invest in delivering a superior consumer experience.


Ipera Limited

Gorse View
Horsell Rise
United Kingdom
GU21 4BA

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