Global Consumer Durables
Case Study

Building The Offer

The Brief

Following our successful development of a Consumer led Innovation Process we were asked to run Bootcamps to improve consumer appeal on a number of new product offers in Europe and the US.

What We Did

Reviewed work to date, designed and facilitated workshops – including consumer research / concept building – to improve the offer. Re-wrote the offers for quantitative testing.

What Happened

Three of the consumer facing projects have proceeded to launch.  The success of the our approach led to it being rolled out with our support to 4 B2B divisions where we have designed and led workshops both in Europe and the US.

The Bootcamp was the best they had had in years. It was productive, insightful and  meaningful  for all and the environment was open for discussion and brainstorming, not restraining. Wherever they came from, they felt that their input and contribution were valued.

US Head of Marketing Training