Global Consumer Goods
Case Study

Build Capability

The Brief

We were asked to develop a global training programme on Integrated Marketing Campaign.

What We Did

Working with the global roster advertising and media agencies, we designed and developed a global training programme on Integrated Marketing Campaigns.

What Happened

The training programme was agreed and has been deployed globally as a key component of the overall marketing capability programme.  We were subsequently invited to develop a specific training module on digital integrated marketing communication which has also been rolled out globally.

It was terrific. You provided valuable external perspective and were not shy about your opinions when you felt we were going down the wrong path. You were also very flexible and efficient

Global Marketing Capability Director