Using Insight to Identify Untapped Consumer Demand
The UK division of a global snacks business asked us to identify and prioritise growth opportunities from a consumer and market perspective to replace their previous, often competing, category up approach.
What We Did
By combining interrogation of market information and consumer research and overlaying input from managers from R&D, External Relations, Marketing, Sales and Strategy, we defined and recommended Innovation Platforms to deliver against consumer needs gaps, the core business competencies and strategy. We then secured cross functional alignment behind these platforms through a full day workshop with the Management Team.
We rolled this approach out from the UK across Greater Europe and have worked on Building the Offer against 3 of the Platforms.
The workshop was incredibly helpful to get us to a great place.