What We Do
Use Insight To Identify Untapped Consumer Demand
To align your precious resources against the best growth opportunities, we build growth strategies based on the scale of consumer opportunities and their fit to your Business Strategy and Competencies.
Build The Offer
We generate and prioritise Insights and Ideas, then build them into winning Value Propositions supported by marketing and technical development briefs and the Business Case.
Deliver Outstanding Implementation
With personal, hands on, cross-functional experience, we align resources to focus on the key levers of success from Project Initiation through to in market performance management.
We build our clients’ capability – equipping them with the skills and the approaches to deliver profitable growth independently. We have trained thousands of managers from board level to the most junior marketer; developed and run hundreds of workshops and bootcamps, and coached several senior managers.
Where do we begin?We begin by asking these 6 basic questions:
What are you trying to achieve?
What are the project goals and how do they link to your business plan?
What Customer problem are you trying to solve?
What is the unmet, or poorly met, customer need?
Are your resources aligned against the best opportunities?
The biggest opportunities which fit your business strategy and competencies.
Are your ideas grounded in genuine insights?
Motivations that drive customer behaviour which can be used to drive business growth
How will your ideas make customers’ lives better?
How are they better than customers’ current solutions?
Are your ideas commercially viable?
Are the prices customers would pay profitable?